1/21/2024 0 Comments Apple san francisco font family![]() ![]() When working on a design, I’ll often step through variations of a font until I hit the right amount of attention or emphasis that I want to provide for a given element. What he’s describing I sort-of know intuitively from years of setting type in designs. What really intrigues me is the visualization that accompanies his presentation. There are no absolute rules in typography, but you can expect the styles that gravitate towards the center of the stylistic map of San Francisco to have a more neutral voice, while the styles around the perimeter of the map, which feature more extreme weight and width proportions, to be more expressive, have a stronger voice, attributes that can be useful if you want to draw people's attention towards a certain area of the UI or strengthen a typographic hierarchy. It’s a “stylistic map” of the San Francisco font. The x-axis denotes the family (Regular, Condensed, Expanded, etc.) while the y-axis denotes the weight (Regular, Bold, Light, etc.). Every style is functional in its own right, but depending on the design intent, some will perform better than others.Īt one point, he shows a slide that displays the character “a” set in various families and weights on a grid. Some of these styles are more neutral others are more expressive. In it, Vincenzo talks about the design of Apple’s new San Francisco font families and how you can use these new variations in your designs to help provide emphasis, contrast, and style. I recently watched Apple’s WWDC2022 video “Meet the expanded San Francisco font family”. ![]()
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